Dating ad keywords
Let’s just say I still know how to get the essentials.
And although I know you’re not a beginner when it comes to Ad Words, I can’t tell you how many high-budget Ad Words accounts I’ve seen (0k – 0k/month) that are set up in a way that just makes me super sad.
To avoid this scenario, we’ll need to take a very close look within your search term reports and make sure that each search term corresponds with the same keyword.
One of the things I always strive to do is to get all Ad Words accounts to have at least 25 search terms (from highest impressions and down) in a row that are pulling from the exact same keyword.
Combined, these three steps will make your Ad Words campaign optimization efforts more accurate than a Stormtrooper trying to do its own laundry. Johnathan Dane is the founder of Klient Boost, a California-based PPC agency that's on a mission to grow companies.
When you only have one keyword per ad group, your best bet will be to make your ad super specific to that keyword.You can optimize your landing page all you want, but if you want to get the highest ROI from your PPC campaigns, you should also be optimizing the setup of your Ad Words account.Not only will the ideas I’m about to share improve your CTRs, Quality Scores, ad positions and impression shares plus increase your chances of dating and lower your cost per click, it will also help you improve your conversion rates. Here are three Ad Words mistakes that are hurting your conversion rates… One major obstruction to Ad Words performance is when people decide to bundle 10 – 20 keywords in a single ad group.When that happens, your search term report starts looking like this: To make this (almost ludicrous) level of granularity happen, you’ll need to start adding ad group level negative keywords (not campaign or account level negative keywords) when there’s a discrepancy between keyword and search term.This will then prevent your short tail keywords stealing away impressions from the longer tail ones.
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Remember the day you created landing pages for every single keyword? With dynamic keyword insertion, you can essentially take any text on the landing page and change it out with what you specify in the URL parameters.