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Examples within this category include Jdate for Jewish singles, Geek2Geek and Farmersonly for farmers and the people who want to meet them.
A 2013 study shows that nearly 60% of all new marriages in the USA started with the couple meeting online.
Harvard Business School graduate, Mark Brooks, has been an expert in the Internet dating business since 1998.
He is currently the CEO of Courtland Brooks, a consultancy agency for the Internet dating industry, and runs Online Personals
These sites have the broadest appeal and generally the largest membership bases.
They tend to attract a wide variety of members with personal goals that range from a casual fling to a serious lifelong relationship.
Launched in 2004, OKCupid works with many populations of people.
Mingle2 is a membership service of which users pay to be a part.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
Some mobile apps will match you with people based on criteria, including age, gender, and geographic proximity.
More traditional sites may offer anything from a simple search to a highly specific advanced search.
It launched in 1995 and is now available in 24 different countries.
Members set up a profile, upload photos and can then search through profiles to find a good match.